# Milan Fiala — Senior Marketing Consultant

> 10+ years helping companies get found and grow internationally. Specializing in SEO, GEO/AI search visibility, and market expansion into DACH and CEE markets. Founder of Going.international agency. Based in Prague.

## What I do

- GEO / AI Search Visibility — positioning brands in ChatGPT, Perplexity, Google AI Mode. Editorial signals, structured data, and source authority that LLMs surface.
- Go-to-Market Strategy for DACH & CEE — market-entry decisions before the budget is committed: positioning, pricing posture, channel mix.
- International SEO & Market Expansion — end-to-end SEO infrastructure for entering new markets: site architecture, localization, content systems, authority building.
- Interim Marketing Leadership — owning the SEO and growth function as an embedded operator, accountable for outcomes.

## Selected clients

NetApp, Eurowag, CzechTourism, OREA Hotels, Koloshop, Webglobe, Ahinsa Shoes, Amersec, Vilgain

## Background

Founder & Team Lead at Going.international since 2022.
International team (CZ + DE), ~20 active client projects across CEE and German-speaking markets.

Previously Country Manager for German markets — clients included Generali Deutschland, Notino, Driverama, Boataround.

Google Certified Trainer (2022–2024).
Lecturer at Newton University Prague (since 2021).

10–15 speaking engagements per year: SEO Day Cologne, SEO Campixx Berlin, Digisummit Chemnitz, Mergado Fest, CzechTrade events, own GEO webinars at going.international.

## Pages

- [Home (English)](/): Overview of services, expertise, references and contact.
- [Home (Czech)](/cs): Česká verze — služby, expertiza, reference a kontakt.

## Contact

- Email: milan@going.international
- LinkedIn: https://www.linkedin.com/in/milan-fiala/
- Website: https://fialamilan.com
- Agency: https://going.international